Research from Inventure-Alvara 2022 reveals that consumers buy beauty and skin care products directly at official stores (49.1%) and offline stores (37%). Looking at these statistical data, Bioaqua Indonesia with the #BioaquaTakeOverJakarta campaign has officially opened eight offline stores spread across Jakarta, Depok, Tangerang and Bekasi (Jadetabek) areas in 2022.
The eight Bioaqua stores are located at Mall of Indonesia (MoI) in North Jakarta, Artha Gading Mall in North Jakarta, Margo City in Depok, Kuningan City in South Jakarta, Ciputra Mall in West Jakarta, Living World Alam Sutera in South Tangerang, Grand Galaxy Park in Bekasi, and Supermall Karawaci in Tangerang.
Bioaqua offline stores are designed to provide the best, newest, closer, and alluring shopping experience for BAestie—as Bioaqua followers are called. Consumers can consult with a beauty advisor regarding skin conditions and the most suitable products to treat their skin problems.
In addition, consumers can also try and feel directly the texture of Bioaqua products provided in each store. This service allows beauty enthusiasts to find easily the most suitable Bioaqua beauty products for their skin.
Customers have the opportunity to get attractive promos at Bioaqua’s offline store during #BioaquaTakeOverJakarta campaign. Bioaqua will give surprises in the form of mystery boxes for free simply by purchasing any product without a minimum transaction for the first 100 buyers at each Bioaqua offline store.
Not only that, Bioaqua also distributes free sheet masks by simply following Bioaqua’s social media such as Instagram @bioaquabeautyofficial, Tiktok @bioaquaofficialstore, Tiktok bioaqua.id and Twitter @bioaquaofficial.
As an Indonesian local brand specially formulated for Asian skin as well as certified by BPOM and Halal International, Bioaqua always wants to expand its wings and introduce its wide range of product to various regions throughout Indonesia. Therefore, until the end of 2022, Bioaqua Indonesia plans to open 25 offline stores in various big cities including Yogyakarta, Jabodetabek, Solo, Bandung and Surabaya.
Marsha Karta Swadharma as Brand Manager of Bioaqua says, “With the opening of these eight offline stores, Bioaqua hopes that customers can directly experience the quality of Bioaqua products.” It is the answer for online customers who are looking forward to the presence of Bioaqua offline stores.
Continuing the success story in 2022, Bioaqua, which won the Number 1 Beauty Brand title for six consecutive months from November 2021 to May 2022 from the Tiktok Shop Awards, has managed to sell 80,000,000 sheet masks throughout Indonesia. This means that Bioaqua sells 3 sheet masks every second, both online and offline in 2022.
In 2023, this lifestyle beauty brand, which provides 250 lines of beauty products including skincare, make-up and personal care, plans to continously innovate. Apart from presenting hundreds of new product lines, Bioaqua will also open other offline store outlets in various shopping centers throughout Indonesia.