Aesthetics Daily – Following the success of its line of body care products, local brand Dew It is now launching its newest innovation in the form of face care products. These products are created to provide a facial care experience with transformative results.
Dew It introduces its newest product line Face Care Hydration with the theme of Game Changer. There are three main products consisting of Dew It In The Shower – Miracle Gel-to-Oil Cleanser, Dew It Anytime – Power Toning Hydration, and Dew It Before Bed – Wonder Repair Oil. These three game changer products offer consumers a cutting-edge and modern skin care experience.
Face Care Hydration series of facial treatments is a personal hands-free and beauty care product specially formulated to prevent premature aging and keep the skin elastic and hydrated. Those with an active lifestyle and Active Skin Symptoms, where skin elasticity is reduced due to temperature, activity, excess oil production or dehydration are suitable for using the latest Dew It products.
Rachel Lakhiani as Founder and CEO of Dew It says, “The first facial treatment by Dew It is inspired by Cleopatra’s beauty and intelligence in bringing a new breakthrough in her time. Starting from this, we want to present a #GameChanger facial care product that brings advanced and modern solutions in skincare routines.”
Through products with unique formulas and textures, Dew It wants to enhance the consumer experience while positioning itself as a game changer brand in the beauty industry.
Apart from providing hydration and making the skin glow thoroughly, Dew It Face Care Hydration is designed with several active ingredients including Vitamin E as an antioxidant, Centella asiatica to lock in moisture, Hyaluronic Acid to improve elasticity, 3.5% Alpha Arbutin to reduce spots, Primrose & Raspberry Seed Oil, Turmeric Oil, and Kakadu Plum.
Dew It In The Morning – Miracle Gel-to-Oil Cleanser
This hands-free product can change the texture from gel to milky to soft foam that removes dirt and make up in 3 – 10 seconds. Products that have innovative texture changes of up to 3 types and contain Vitamin E and Centella asiatica are 25% more effective at retaining moisture.
Dew It Anytime – Power Toning Hydration
This innovative combination of moisturizer and toner in the form of a stick plays a dual role in brightening and firming the skin. This product can help reduce fine lines by up to 40%, increase skin elasticity and firmness by up to 55% and provide extra hydration up to 86% thanks to Hyaluronic Acid, 3.5% Alpha Arbutin, Witch Hazel and Kakadu Plum.
Dew It Before Bed – Wonder Repair Oil
The first Dry Oil in pen form which makes it easy to use at night. This is equipped with a Triple Radiance Booster to treat hyperpigmentation, disguise acne scars and dark spots with the first results in 3 days of use.
In addition, this product is supported by Triple Collagen Action technology which encourages, stabilizes and prevents a decrease in collagen levels, as well as Active Sun ProCare which protects and cares for the skin from sun damage. This face oil also contains Stabilized Vitamin C 3%, Turmeric Oil, Vitamin E, Primrose, and Raspberry Seed Oil.
Garniasih as Head of Marketing of Dew It says that Dew It, which is inspired by consumers, continues to vigorously bring new innovations to help overcome Active Skin Symptoms. “We want to provide a new experience with first-in-class products, such as the first hands-free gel-to-oil cleanser that experiences 3 types of texture changes, 2-in-1 toner and moisturizer, and face oil in the form of a pen, so that the experience taking care of your face is not only effective but also fun.”
These three face care products were launched exclusively through Dew It Official Store at Tokopedia on November 25 2022. Dew It also presents special promos during the exclusive launch period from November 25 2022 to December 14 2022 at Tokopedia.
Dew It In The Shower – Miracle Gel-to-Oil Cleanser (100 gr) is priced at a special price during launch for IDR 174,000 (normal price IDR 239,000), Dew It Anytime – Power Toning Hydration (30 gr) at IDR 164. 000 (normal price IDR 259,000) and Dew It Before Bed – Wonder Repair Oil (10 ml) at IDR 184,000 (normal price IDR 289,000).
Apart from that, Dew It will also present mini size versions of its three newest skincare products, the ‘Game Changing Bundle’ which will be available in December.