Right on National Shopping Day (Harbolnas) 11.11 last November, Elsheskin released its newest innovation in the form of a face wash labeled Barrier+ pH Balance Jelly Cleanser. Amazingly, the products having various benefits for the skin sold out in just one hour.
In addition to cleaning the face, Barrier+ pH Balance Jelly Cleanser is also useful for cleaning waterproof makeup to even micro-p, 2.5-sized dirt. Elsheskin Barrier+ pH Balance Jelly Cleanser, which is widely discussed on social media such as Instagram and TikTok, has a supple effect after use.
Generally, Indonesian women in their daily routine are more active outdoors. To keep the skin clean, it must be cared for as best as possible to avoid clogged pores due to the use of frequent make-up and environmental factors such as pollution.
Moreover, the proliferation of facial washing soap products on the market does not always provide maximum benefits for the face. This happens because of the unbalanced pH contained in soap and abundant foam causing the skin to look dry.
As a result, even though the skin becomes clean, it still leaves side effects or a feeling of discomfort in the skin. Therefore, Elsheskin creates a gentle, refreshing, and moisturizing face wash that can clean up to the pores.
Cut Anisa Amalia, as Head of Marketing of Elsheskin, said that the formulation and panelist test process was carried out many times so that it took almost two years to get the best formula. Thus, the newest Elsheskin product can be the right answer for the skin needs of Indonesian women.
“We realize that maintaining facial hygiene is the main key to having healthy skin. Even though washing your face is the most basic step, in fact there are still many people who have difficulty finding facial washing soap that suits their skin’s needs,” she explains.
“That’s why we present Barrier+ pH Balance Jelly Cleanser which is more than just an ordinary face wash. Equipped with a 10x moisture complex and double action skin barrier, this product can cleanse the skin while maintaining the skin barrier,” adds Cut Nisa Amalia.
As with other Elsheskin products, Barrier+ pH Balance Jelly Cleanser is made with Skinssential technology. This technology is created based on the latest research, using highly nutritious and essential ingredients for the skin.
The following are the three main ingredients of Barrier+ pH Balance Jelly Cleanser:
Plant Based Ingredients
These include Chamomile to protect the skin from the harmful effects of free radicals and Sage Leaves to improve dry, flaky skin, psoriasis and eczema.
These consist of Vitamin C to lighten skin tone, Panthenol to hydrate skin extra, and Allantoin to soothe reddish/sensitive skin.
Double Action Skin Barrier Protection
These include Oat Kernel to maintain the skin barrier and Guaiazulene rich in antioxidants which can reduce skin irritation.
Barrier+ pH Balance Jelly Cleanser is suitable for dry, oily, normal, combination, even sensitive skin types thanks to a balanced pH of 5.0 – 6.0 which is able to work optimally in gently cleansing the skin.
Elsheskin newest products that can be purchased with pre order system at Shopee and Tokopedia at a price of IDR 69,000 are BPOM standard, non-comedogenic, free of parabens, sulfates, artificial fragrances, alcohol and essential oils, halal as well as not being tested on animals.