The collaboration between RAENA and PT Mustika Ratu Tbk (MRAT) is realized in expanding the business network. This collaboration includes strengthening the distribution of beauty and health products through business partners both domestically and globally.
Mustika Ratu had previously signed trade contracts with five countries including Australia, Saudi Arabia, the United States of America (USA), Japan and the United Arab Emirates (UAE). Then, Mustika Ratu is immediately establishing a profitable partnership with RAENA, a leading reseller and dropshipper platform for beauty and skin care products in Indonesia.
On RAENA’s platform, there are more than 1,000 products including bodycare, make up, skincare and haircare from more than 250 local and global brands. Supported by more than 300,000 resellers, RAENA enables people to start and develop their own prosperous beauty business.
Clearly, RAENA’s collaboration with Mustika Ratu will support business development to face the variously unpredictable challenges. In addition, this will provide multiple benefits for both parties, including domestic market expansion for cosmetic, health and herbal products.
The signing of the Memorandum of Understanding by Kusuma Ida Anjani as Director of PT Mustika Ratu Tbk (MRAT) and Denny Adrianto as AVP Local Supply of RAENA, initiated the collaboration between the two beauty companies. This was carried out in conjunction with the Trade Expo Indonesia (TEI) and Jakarta Muslim Fashion Week (JMFW) 2023 performances in Hall 3 ICE BSD, Tangerang, Banten, Saturday (22/10/2022).
Several important points are included in the Memorandum of Understanding including the sale and distribution of Personal Care, Decorative, and other MRAT products using a platform managed by RAENA. So far, RAENA has formed strategic partnerships with a number of brands and helped them reach customers through a network of trusted resellers. This includes RAENA’s recent collaboration with Mustika Ratu.
Kusuma Ida Anjani said that this collaboration was a strategic step to simplify and bring Mustika Ratu products closer to consumers. “RAENA’s distribution network is able to make it easy for customers to obtain a broad range of Mustika Ratu products quickly.”
On the other hand, Denny Adrianto said that RAENA welcomed the collaboration with Mustika Ratu, which has been a pioneer for beauty, health and wellness products in Indonesia. “This partnership is instrumental in achieving our vision of providing high-quality brands to our resellers and strengthening our brand portfolio.”
“We encourage our resellers to make the most of the opportunity these two months to get exclusive pre-orders for 10 of the newest Lipcream Beauty Queen Mustika Ratu variants at RAENA,” Denny explained. RAENA hopes that this collaboration can support Mustika Ratu to expand its products in the Indonesian cosmetics market.
Kusuma Ida Anjani added, Mustika Ratu has a series of high-quality products processed with modern technology. Additionally, Mustika Ratu uses a wide range of ingredients from Indonesia’s nature which are guaranteed to be safe, healthy and halal.
“For 47 years, Mustika Ratu has appeared as a local company that is consistent and experienced in processing Indonesian natural ingredients into high-quality products,” she said. This is the main advantage of Mustika Ratu which makes it a forefront pioneer in the Indonesian beauty and health industry.
Mustika Ratu products are very popular with Indonesian people who are proud of Indonesian made products. More than that, Mustika Ratu, which has expanded to a number of countries, can likely be the pride of the world. Currently, Mustika Ratu products have been accepted by consumers from 34 countries around the world and continue to expand to several other countries.