Four Treatments of Scalp & Hair Experience by L’Oréal Professionnel
Aesthetics Daily – One of the most important part of the body that must be properly cared for is the scalp. In fact, a healthy scalp determines the overall beauty of the hair. Good blood circulation in the scalp can distribute the nutrients needed by the hair.
But unfortunately, most Indonesian women experience various annoying scalp problems including sensitive scalp, oily and dandruff and hair loss. Of course, if it is not taken seriously it can worsen the scalp condition.
To take good care of the scalp, L’Oréal Professionnel introduces Scalp & Hair Experience service. This is a comprehensive treatment for every scalp problem that can be found in salons specifically for women partnered with L’Oréal Professionnel. The latest treatment by L’Oréal Professionnel is aimed at either women who don’t wear hijab or wear hijab.
Scalp Advanced product range is a scalp care innovation specially designed with Global Hairdressers and tested by world dermatologists. Thus, it becomes a complete treatment range to address every consumer’s scalp problem.
Consumers who want to try Scalp & Hair Experience service need to go through several steps. First of all, salon staff called Scalp Experts will diagnose the scalp, followed by applying Scalp Advanced by L’Oréal Professionnel product range. For your information, this treatment is carried out in an exclusive room specifically for women.
Ester Rianda as Head of Marketing of L’Oréal Professionnel explains that every consumer’s scalp problems are different. It is influenced by various factors both internal and external including climate change, pollution and lifestyle.
“Just like facial skin, scalp problems require targeted treatment according to the issues experienced by consumers,” says Ester. She then mentioned the example of a woman wearing hijab whose scalp is always covered all day long. They certainly need more intensive hair care.
“Consumers in Indonesia are also now more active in finding out the ingredients in a series of treatments. Therefore, Scalp Advanced product range is here to meet all consumer needs,” adds Ester. Scalp Advanced has dermatologically active ingredients to treat scalp problems in colored hair and hair that often goes through chemical processes.
Scalp & Hair Experience by L’Oréal Professionnel
Scalp & Hair Experience by L’Oréal Professionnel service offers four types of treatments to treat scalp problems.
Anti-Hairloss/ Hair-Growth
The products in this treatment contain Vitamin E, Aminexil 1.5%, and Ceramide which can make hair stronger up to 87% in one use. Plus, Anti-Hairloss helps fight hair loss in just 6 weeks. This treatment uses Serioxyl Purifier & Bodifier Shampoo, Aminexil Fuller & Stronger/ Serioxyl Density Activator, and Intense Soother.
No Dandruff with Deep Clarifying
Piroctone Olamine, 6% Clay and Menthol helps remove visible dry and wet dandruff. More than that, it makes the scalp feel comfortable and hydrated. This treatment uses Shampoo Dermo Clarifier, Aminexil Fuller & Stronger, 2-in-1 Clay Shampoo & Mask Dermo Purifier, and Intense Soother.
Oil-Free with Deep Purifying
AHA 3%, Clay 6% and Menthol can reduce excess oil by up to 78% in one use. It leaves hair feeling light and 24% more voluminous. This treatment uses Shampoo Dermo Purifier, Intense Soother, 2-in-1 Clay Shampoo & Mask Dermo Purifier, and Aminexil Fuller & Stronger.
Scalp Soother for Sensitive Scalp
Niacinamide and Menthol can help relax the scalp up to 83% in one use. This makes hair 96% more nutritious and hydrated. This treatment uses Intense Soother, Dermo Regulator Shampoo, and Aminexil Fuller & Stronger from the Scalp Advanced series.
Indra Tanudarma as Head of Education of L’Oréal Professionnel Indonesia says that Scalp & Hair Experience by L’Oréal Professionnel provides a holistic experience for Indonesian women, both those who do not wear hijab and those who do. “It starts with an analysis of consumer scalp problems using a Scalp Scanner and observation by a certified Scalp Expert.”
“Consumers then get treatment using products that suit their respective scalp problems. (The treatment is carried out) in an exclusive treatment room with a signature massage by L’Oréal Professionnel which was developed with top hairdressers in Indonesia,” adds Indra.
