Success of Herborist Juice for Skin in Running Digital Campaigns
Aesthetics Daily – Indonesian people are back to do activities outside the home after the implementation of PPKM level 1 was relaxed. Outdoor activities cause people to be more often exposed to pollution and intense temperature changes. As a result, they are more susceptible to common skin problems such as premature aging.
The problem is, skin aging is not only experienced by elderly people, but also by young people, starting in their 20s. While on the other hand, Indonesian women in general, including millennials and Gen-Z, want healthy skin that looks bright, radiant, and moisturised.
PT Victoria Care Indonesia Tbk (VICI), a cosmetics manufacturing company, through its brand Herborist released Herborist Juice for Skin for the first time in May 2022 sold exclusively on e-commerce platforms. For your perusal, Herborist Juice for Skin is a favorite skin care brand that utilizes Indonesia’s natural wealth.
Sold More Than 3 Million Products
Herborist Juice for Skin Series is made using various types of fruit and vegetable extracts which are rich in antioxidants. In addition, this is equipped with active ingredients including hyaluronic acid and nutri-collagen which function to hydrate, soothe and brighten the skin,
Since its launch on the market, Herborist Juice for Skin Series has succeeded in winning the hearts of the Indonesian people. Thanks to the right marketing strategy by collaborating with famous celebrities and influencers from Syifa Hadju to Gabriel Prince, Herborist Juice for Skin has sold more than 3 million pcs in just 6 months since its first launch.
Billy Hartono Salim as Main Director of PT Victoria Care Indonesia Tbk, says, “This product which is very viral on social media has received many positive reviews from various groups, from consumers to Indonesian beauty influencers.”
Furthermore, Billy adds that the popularity of Herborist Juice for Skin is getting stronger thanks to the presence of more than 20,000 content creators on social media platforms who also try the products and give various positive reviews. As a result, Herborist Juice for Skin managed to grow its business by more than 7,000%.
What’s more, it was ranked first in the Body Lotion & Moisturizer category on an e-commerce platform for 3 months in a row. Thanks to this positive achievement, Herborist won TikTok Shop Summit 2022 Awards for the FMCG category at the end of last November, in Jakarta.
William Budiarsa as Deputy Director of E-Commerce of PT Victoria Care Indonesia Tbk, explains, “This award is proof that VICI has succeeded in running various digital marketing campaigns that have been launched this year. Of course, we will also innovate so that PT Victoria Care Indonesia Tbk’s products can be increasingly accepted, gaining the trust of consumers.”
Recognition of TikTok Shop Summit 2022 Awards adds to the long list of awards that have been received by PT Victoria Care Indonesia Tbk. Previously, VICI had won a number of awards including Top Official Store Award 2021, Top Brand Award, and Brand Choice Award. VICI also broke MURI record for the online hair coloring event category with the most participants in Indonesia.